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Maybe Google should have just used the now-discarded Olympics’ logo

Yes, we’ve all seen that Google has a new logo. My first thought was “what, did they decide to use Dick and Jane’s 1960’s school primer as inspiration?”  The second was “I’m hoping that they up the number of special occasion logos to 300+”

Say all you want about flat, clean looks…this font is flat and clean dead. Maybe that little upturned “e” has a bit of personality. Google’s colors will always and forever be those primary colors. But that combined with the mono-weight stoke make it look like something in front of a primary school.  I understand the transition to a sans-serif font (and y’all know how of LOVE a sans-serif font!). But there are so many better choices out there. Ones that have personality!

And that multi-colored “G” – what the heck?

The one bright light in this identity rollout is the animated balls – and they are just wonderful. Perfect feel, perfect movement. Maybe Google can just replace the logo with the little balls.

If you want to see their thoughts behind the logo, that’s all right here.  Although it IS better than their 90’s era beveled and embossed serif logo…


Then, there was the identity “roll in” of the Tokyo 2020 Olympics logo. You’ve heard about this one – a nicely designed logo (and its alternate for the Paralympic Games) that too closely resembled another nicely designed logo. Let’s face it – designers look at others’ works all the time for inspiration. But there’s a line between “inspiration” and “copying” and often those lines get blurred.

The search for a new logo is already on, and there’s some really lovely (informally proposed) work out there. My favorite is the “folding fan” that’s both visually interesting and a nod towards Japan’s history.

(read the complete story over at Gizmondo)

And so we watch how this design plays out. In the meantime, perhaps Google can consult with @vivakankan for a logo revision.