Let’s take our minds off of the Presidential race and focus on what’s REALLY important – campaign logos! This isn’t about the candidate, but about the logo that they (or their campaign manager or…whomever in some cases) has chosen
First up, Hilary Clinton’s “logo heard round the world.” It’s not bad…if you’re a company, hospital, or FedEx (whose logo famously includes a reverse space arrow). It’s bland and boring…she could have done much better.
Next: Ted Cruz. Nice flame. But GREY for your type AND an unimaginative typeface?
I’m really not sure what this is…perhaps a misplaced website banner ad? Also, please donate to his campaign just so it can afford a better typeface. And therapy so the two elements can then relate to each other.
I love the Rand smartly done logo as it gets so many things done right! Good balance and proportion of elements. A bold and clean typeface. And that torch!! Remember we talked about good use of negative space and here it is right between the A and the N. Right now this is the front running logo.
I’m really ambivalent about this logo. It’s visually very striking and I like the use of the aqua tone of blue as a better alternative to the ‘usual’ ultramarine. My first reaction was that it’s a little too trendy, but on closer examination, there’s a lot of elements and they all work well together. The stars and the strips give it that ‘patriotic flag’ nod AND balance out the name. Then there’s the balance of the upper and lower triangles adding to the diagonal action of the entire logo. A nice used of typefaces (except for the “for President, where the serifs just look sad). So yes, it’s a win…perhaps a yin to the Rand logo yang.
I really want to like this logo, and I do. I like the typeface with its diagonal endings and the way the rays both diagonally slice through the logo and pull it together. But with that use of color and that sun element, the first thing that comes to mind is the La Quinta logo.
I honestly don’t know what this is, but it’s not a logo. *3* different typefaces (and only the first one good), a screened-back photo of the White House (because that will reproduce so well on a button or sticker. It just lies there and takes up space. Perhaps it’s another misplaced web banner ad to go with Skip Andrews’ one.
Well….there’s the good and the not-so-great here. I really do like the use of the gradated stars in the oval frame and above the name. Nice sans serif font, but the serif is pretty weak. I really like the hairline frame inside and outside of the oval frame, and the the red lines to pull together and frame the candidate’s name.
Now, I love strong use of white space, but this isn’t strong. Actually, that’s rather flabby. Bring those lines and first name in and use a bolder serif font. It needs better use of that space so that it doesn’t appear to be elements in the letter “O”
(and unfortunately, the first thing I thought of when I saw this was the Oregon Ducks’ logo)
The Rubio logo is actually really nice. Two very strong typefaces and they’re used in a very balanced fashion. A star might have been a better choice for an “i” dot rather than the US map as the latter just looks like a splot. And that really might have given it the punch that it needs to avoid looking like a logo for an NPR program.
It’s not a misplaced banner ad – it’s one of those free return address stickers that you get in the mail.
THIS is another banner ad. I’m really not sure what to make of it, other that all that flag wrapping of the A makes it very weak. Actually, I first thought that this was for that new marketing company Carson America. (no, I’m not kidding). Which one of these elements is the candidate?