Logo redesign and company rebranding is done for a variety of reasons. The company changes focus and its logo no longer reflects this focus. Styles change and logos need some ‘freshening up.’ Or the design wasn’t such a good idea to start with.
“The Next Web” has a round up of 7 Tech Companies’ Original Logos and they demonstrate all of these concepts.
Lots of people are familiar with Apple’s original logo. Quite a long way from the simple, elegant style that the company would later be famous for. That fine print on the border reads: ““Newton … A Mind Forever Voyaging Through Strange Seas of Thought … Alone.”
Nokia started out as a wood pulp mill and was named after the Nokianvirta River. (I’m assuming that that’s why there’s a fish in the logo)
Motorola began its life in the 1930’s, and its typographic logo comes straight out of the lettering of that day.
The takeaway from this?
- Don’t be afraid to change a logo that clearly doesn’t work.
- A logo is a reflection of your company. When its direction changes, often the logo needs to change as well.
- Stay current, or risk looking hopelessly dated.