Platinum Moon Graphics is a small graphic design company based in the heart of the Greensboro/High-Point/Winston-Salem Triad, in central North Carolina. I graduated with a fine arts degree, and immediately went into precious metal work and repair. I have always been interested in visual graphic design though and the desktop publishing revolution of the mid-90’s came when I was leaving metalwork. (and pushing pixels is a lot cleaner work than polishing gold!)
After receiving a degree in computer graphics, I became a digital retoucher for a commercial photography studio. I learned to make products look better than they photographed and often had to create products that didn’t quite exist – yet. Commercial work also revolves around critical color, as objects often don’t photograph the color that they really are, so I spent a lot of time correcting color. Silhouetting objects and placing them on white backgrounds, compositing shots together, and even changing an piece’s color or finish was something that I did every single day. I also created printed sheets, handouts, and did other typesetting.
In the meantime I began Platinum Moon Graphics, creating websites, ads, display pieces, and small printed materials for various groups that I worked with. What I loved about both venues was that I was constantly challenged to figure out how to create something. That’s a challenge that stays with me to this day.
After fifteen years though, it was time for a change and Platinum Moon Graphics became a full time operation. I’m now creating brochures, show/trade displays, more websites, more ads, and even edit and design a international organization’s magazine. I love that people come to me asking “can you create this?” and leave with a big smile.
A Few FAQs
What’s with all the cat-related art in your portfolio?
I breed cats and am an allbreed judge for The Cat Fanciers’ Association. I’ve done a lot of work for them, as well as for clubs and breeders, over the years. I am now CFA’s graphic designer as well as editor and layout designer for “Cat Talk” magazine. That doesn’t mean that I don’t do other types of design, just that this is a large part of my client base.
How much do you charge?
Depends on the type of job. What I have found works best for both the client and me is to work on an hourly rate. The more ‘ready to print’ material that a client can provide to me, the less it costs them. On the other hand, if I also need to create content, I can do that as well. So, we talk and I give an estimated quote.
I want a web site that I can update.
That’s gotten easier and easier with the advent of content management-driven sites. What I’m discovering works well is if I put the site together with some static pages (that will only infrequently change) alone with some editable pages, then the client can update those as he wishes. Or he can email me to make changes.